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The ChatWorks blog

All you need to know about WhatsApp Business

The API, Meta onboarding, choosing a provider, and what actually works on a South African WhatsApp channel. Written by the team that builds them.

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New to the WhatsApp Business API?READ THE COMPLETE 2026 GUIDEGuide
Meta onboarding explainedWHAT APPROVAL ACTUALLY INVOLVESGuide
Payments and e-signing in chatTHE INTEGRATION ROUNDUPGuide
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WhatApp Business Solutions

ChatWorks Becomes an Official Meta Tech Partner

ChatWorks is now an Official Meta Tech Partner, aligning directly with Meta, the company behind WhatsApp Business. This milestone is more than a badge — it represents a fundamental shift…

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WhatApp Business Solutions

ChatWorks New UI Launch – March 2026

ChatWorks – From Messaging Tool to Operational Engine Over the past year operating in the WhatsApp Business space, one thing became clear: A standalone WhatsApp channel — without structured integrations…

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WhatApp Business Solutions

ChatWorks WhatsApp for Customer Retention

Why great service keeps customers coming back — and drives sustainable sales growth Customer retention is no longer driven by price alone. Today, customers stay loyal because of service quality,…

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Quick answers

The questions we get asked every week

The free WhatsApp Business app runs on one phone, for one person, with no automation and no team access. The WhatsApp Business API is the version Meta provides to businesses through approved partners like ChatWorks. It supports multiple agents on one number, automated workflows, broadcasts to opted-in contacts, and integrations with your payment, store and back-office systems.

No — in most cases we migrate your existing business number onto the API. It keeps your brand recognition and the customers who already have you saved. We handle the migration as part of onboarding so there's no gap in service.

To message a customer outside a 24-hour conversation window, Meta requires a pre-approved message template. ChatWorks writes, submits and manages those templates for you, so your campaigns go out without being blocked.

Only contacts who have opted in. That's both a Meta rule and a POPIA requirement in South Africa. We set up compliant opt-in capture as part of your workflows, and keep the consent record attached to each contact.

Meta charges per conversation, and the rate depends on the category — marketing, utility, authentication or service. Your ChatWorks subscription includes 1 000 outbound messages; beyond that we bill campaign costs at cost plus a small handling fee, and we'll model your expected spend before you sign.

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