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The case for WhatsApp

Your entire business, running inside WhatsApp

South Africans live on WhatsApp — and so do your customers. Sales, support, payments and marketing in one channel they already trust. No extra apps. No new logins. No friction.

Where your customers already are
WhatsApp
45%
SMS
20%
Email

AVERAGE OPEN RATE BY CHANNEL

98% Open rate on WhatsApp messages Email sits near 20%
3× More engagement than email or SMS Measured across campaigns
23M Active South African users 90%+ of smartphone owners, daily
∞ Agents on a single business number With smart routing
One platform

What WhatsApp gives you that email and SMS can't

A message that gets opened is only the start. WhatsApp is the only mainstream channel where the customer can reply, choose, pay and confirm in the same thread.

Instant two-way conversations

Customers reply, ask questions and place orders in the thread. Nothing gets lost in a reply-to-no-one inbox.

Automated workflows

Event-based journeys that trigger on enquiries, purchases, abandoned carts and appointment reminders.

Unlimited agents, one number

Your whole team works from a single business number, with smart routing to the right person or branch.

Payments in the chat

Peach Payments, PayFast, Ozow, bobpay and NjiaPay — the customer pays without ever leaving the conversation.

Product browsing

Visually rich catalogues let customers compare and decide inside WhatsApp. No website required.

Meta-approved and compliant

Official WhatsApp Business API access, POPIA-aligned opt-in handling and enterprise-grade reliability.

Core capabilities

Three jobs, one channel

01 — Organise

Smart inbox & team management

Every conversation in one place, assigned to the right agent, with the full history attached. Department and branch controls mean a Cape Town enquiry never sits in a Joburg queue.

  • One business number for the whole team
  • Department and branch routing
  • Complete customer history on every thread
Inbox — assignment
Sales — Gauteng6 OPEN · AVG REPLY 41sHealthy
Support — national3 OPEN · AVG REPLY 1m 12sHealthy
Accounts1 OPEN · AWAITING PROOF OF PAYMENTWaiting
02 — Sell

Brand building and sales tools

Browse, choose and pay without a single redirect. Product catalogues, guided recommendations and in-chat checkout turn a question into an order in the same thread.

  • Catalogues with images, video and buttons
  • Secure payment links from five SA gateways
  • WooCommerce order sync both ways
Checkout — in chat
Cart — 2 itemsR1 748 INCL. VATReady
Payment link sentOZOW INSTANT EFTDelivered
Paid & confirmed09:42 · RECEIPT SENT IN CHATSettled
03 — Grow

Automation & broadcast campaigns

Flash sales, launches and service updates delivered to thousands of opted-in contacts at once — then handled automatically when they reply.

  • Meta-approved templates, built for you
  • Segmentation by behaviour, branch or interest
  • Delivery and read reporting on every send
Campaign — winter clearance
4 820 deliveredOPTED-IN CONTACTS ONLYSent
4 726 read98% OPEN RATERead
611 replies in 2 hoursROUTED TO SALES AUTOMATICALLYConverting
Who it's for

Proven in the industries that live on their phones

Different sectors, same problem: too many messages, not enough hours. These are the industries where ChatWorks workflows are already running.

Retail & eCommerce

Order updates, abandoned carts, in-chat checkout.

Fitness & wellness

Bookings, class reminders, membership renewals.

Real estate

Listing alerts, viewing bookings, document packs.

Automotive

Parts lookups, service reminders, quote approvals.

Hospitality

Reservations, pre-arrival details, feedback requests.

Professional services

Intake forms, e-signatures, status updates.

Financial services

Applications, verification steps, payment confirmations.

SMEs

One number, one team, no more phones under the counter.

See it running on your own business

Twenty minutes, your actual use case, no slide deck. We'll show you exactly what your channel would do.